CUSTOMER STORY · UNDERWEAR + GEO
Lanteng Sportswear: making swimwear, underwear and activewear manufacturing visible to global buyers.
This story follows Lanteng Sportswear and its export website—from product capabilities and OEM/ODM services to procurement-led content and international B2B enquiry conversion.
THE BUSINESS
A one-stop manufacturing website for swimwear, underwear, yoga wear and sportswear.
The public website presents swimwear, beachwear, underwear, yoga wear and custom sportswear alongside OEM/ODM capabilities, production processes, product collections and direct contact paths for overseas brands and B2B buyers.
- 2017
- Company establishment year recorded in client material
- 10+ years
- Industry experience stated on the public website
- B2B
- Primary path for overseas brands and procurement teams
CLIENT-SUPPLIED SNAPSHOT
Stage results recorded in client project material
Note: these figures were supplied in client project communications and have not been independently audited. This page makes no claim about full attribution, conversion rate or shipment value. Private WeChat windows and contact details are not disclosed.
CASE STRUCTURE
From product catalogue to procurement-ready information.
01
A clear manufacturing offer
Swimwear, bikinis, underwear, yoga wear and sportswear are structured alongside OEM/ODM, processes and service information, helping buyers quickly assess supply scope and commercial fit.
02
Content built around real procurement questions
Product themes, manufacturing capabilities, service workflows and use-case content create a semantic structure that search engines and AI systems can understand—turning a static website into an entry point for high-intent B2B demand.
WHAT THIS CASE SHOWS
To win overseas enquiries, apparel manufacturers must first make their products, capabilities and way of working easy for buyers to understand.
The independent website builds trust and a conversion path; SEO and GEO expand discoverability. Together, they turn overseas traffic into a measurable enquiry asset that can be improved over time.